Summit International Award 2020: Bronze
Published: Ads of the World, April 2020.
Brief: Inspire the next generation of females to explore the world.
Exploring has always belonged to men, emphasized by the fact that we call unconquered land ”no man’s land”. But what does ”no man’s land” really say? By exclusion ”no man’s land” has to be a woman’s land. The North Face puts together three different expeditions to three locations - all of them no man’s land. This way female explorers can pave the way for other female explorers by finally turning no man’s land to what it really is - a woman’s land.